Where Are The Patients?
Patients are online. In the United States the prevalence of technology can be seen in the following statistics:
- 87% have a computer at home
- 77% have a smartphone
- 89% have access to the internet
- 63% using Google to search
All this access leads to an average of 24 hours a week being spent online.
Social Media Platforms
Many Americans are on various social media platforms. The breakdown is as follows:
- Facebook – 214 million users
- LinkedIn – 111 million users
- Instagram – 105 million users
- Twitter – 67 million users
The average time spent on social media is 135 minutes/day.
Conclusion
A vast majority of people have access to the internet and large amounts are on social media platforms. If you are not using social media to recruit patients you are missing out on many potential patients.
To see an overview of the social media platforms view our Social Media Platform Overview article.
